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Writer's pictureSmallseconds Watch Reviews

Breaking the Mold: 5 Microbrands to Watch

Updated: Feb 2, 2023

When it comes to watches, there's no denying that the big names in the industry get the most attention. However, there's a growing number of microbrands that are making waves in the world of horology and deserve recognition. Here are five microbrands that are worth keeping an eye on:

 

Baltic Watches

Based in France, Baltic Watches offers a wide range of vintage-inspired timepieces at affordable prices. Their watches are designed with a nod to the past, but with modern materials and construction. One of the things that sets Baltic apart is their focus on legibility and functionality, making their watches perfect for everyday wear.

Baltic mens watch on green plant

 

Farer

Farer is a British brand that offers a range of watches with a distinct vintage aesthetic. Their watches are designed with a focus on quality and durability, and they use Swiss movements in all of their timepieces. Farer's watches are also known for their unique and colorful dials, making them stand out from the crowd.


Farer blue and green GMT watch

 

Vario

Vario is a Singapore-based brand that specializes in affordable, customizable watches. They offer a wide range of interchangeable straps and bezels, allowing customers to create a watch that is truly unique to them. Vario's watches are also known for their durability and water resistance, making them perfect for everyday wear.


Multiple Vario Watches on grey background

 

Halios

Halios is a Canadian brand that offers a range of watches with a modern, minimalist aesthetic. Their watches are designed with a focus on legibility and functionality, and they use high-quality Swiss movements. Halios' watches are also known for their durability and water resistance, making them perfect for everyday wear.


Halios Seaforth Watches

 

Zelos

Zelos is a Singapore-based brand that offers a range of watches with a distinct vintage aesthetic. Their watches are designed with a focus on quality and durability, and they use Swiss movements in all of their timepieces. Zelos' watches are also known for their unique and colorful dials, making them stand out from the crowd.


Zelos salmon color dial watch

 

These five microbrands are just a small sampling of the many independent watchmakers out there, each offering their own unique take on the world of horology. Whether you're looking for a vintage-inspired timepiece, a customizable watch, or something with a modern aesthetic, there's a microbrand out there that will suit your style. So, next time you're in the market for a new watch, consider supporting one of these up-and-coming microbrands. You'll be getting a high-quality timepiece and supporting independent designers at the same time.

 


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