In recent years, consumers are becoming more aware of sustainability and utilizing that knowledge to choose who they purchase their products from. Brands have started focusing on creating timepieces that are both attractive and environmentally friendly. The traditional watch industry has often faced criticism for its negative impact on the environment, from the extraction of natural resources to harmful manufacturing practices. In response, many innovative brands are now utilizing eco-friendly materials that help lessen their carbon footprint while promoting a more sustainable future.
Recycled Ocean Plastic
One of the most groundbreaking materials being used in sustainable watchmaking is recycled ocean plastic. Brands are collecting plastic waste from oceans and coastal regions to create watch cases, dials, and straps. This initiative not only aids in cleaning up waterways but also decreases the dependency on newly produced plastic.

Oris has made significant strides toward sustainability by incorporating eco-friendly practices into their watch production. A prime example is the Oris Aquis Date Upcycle, a dive watch that features a striking dial made from recycled ocean plastic. Each dial is unique, showcasing a vibrant, colorful pattern that highlights the material's origins and purpose.
Funding Projects
There are a lot of brands that have partnered with different non-profits to help support a cause. Usually these includes releasing some type of special edition watch and giving a certain amount of the proceeds to the agency.

The Seiko Prospex Save the Ocean series is a collection of dive watches designed to raise awareness and funds for ocean conservation. A portion of the proceeds from every Save the Ocean watch goes toward marine preservation efforts, supporting organizations and initiatives that work to protect the world's oceans and marine life.
Ethical Sourcing
Many luxury watch brands ensure fair wages, safe working conditions, and no child or forced labor throughout their supply chains. When you're trying to source products like leather, rubber, stainless steel, and sometimes gold, it's crucial to adhere to the established channels for sourcing.

Swatch Group adheres to strict ethical guidelines for material sourcing. The gold and diamonds used in their watches are conflict-free, meeting high standards of transparency and ethical supply chain practices. Also, the company is committed to upholding human rights and environmentally responsible sourcing policies.
Sustainable Materials
Biodegradable materials are becoming more popular in watchmaking as companies seek to minimize waste. Using bio-based plastics and organic compounds, many brands are designing straps that can naturally decompose when no longer in use.

Certina is actively transitioning to more eco-friendly materials. Many of Certina’s watches now feature NATO straps crafted from recycled ocean plastics, reducing marine waste while offering durable and comfortable alternatives to traditional straps. Certina has also introduced packaging that uses recycled and biodegradable materials, reflecting their commitment to reducing waste. (Side note, this is also the one watch that I let get away and completely regret.)
Making Conscious Choices
Sustainable watch brands are paving the way for a new era in watchmaking. By embracing materials like recycled ocean plastic and biodegradable compounds, they encourage mindful purchasing decisions. Each timepiece crafted from these eco-friendly materials tells a story—one of responsibility toward the planet. As awareness of our environmental impact grows, supporting sustainable brands can help us contribute positively whilst sporting an accessory that expresses our values. The evolution of sustainable watch brands shows that style does not have to be sacrificed for sustainability.
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